Original social-first concepts for fictional and dream brands: written, storyboarded and prototyped with generative AI.

FALL SEASON — Handbag spec ad

Idea: A sign drops and the season literally tips over.

Hook (0–3s): A perfectly balanced seesaw of summer bags. Then the sign falls.

Caption: "Out with the old. Literally."

Built with Midjourney → OpenArt → Kling 3.0

SUBWAY ENCOUNTER — Balenciaga spec ad (unofficial)

Idea: The morning commute as a runway nobody asked for. Two strangers, one subway car, [the same coat].

Hook (0–3s): Doors open. He doesn't look up. Everyone else does. Caption: "Next stop: nowhere special."

Built with Midjourney → OpenArt → Veo

FLOAT Eyewear product loop

Idea: Nothing but the frame. A pair of sunglasses hangs in pure white space, turning slowly, so the shape and the lens tint do all the talking.

Hook (0–3s): Empty white frame. The glasses drift in and catch the light. Caption: "Less to see. More to notice."

Built with Midjourney → OpenArt → Seendance 2.5

COLORWAY Handbag

Spec ad Idea: One bag, every mood. As she moves through the city, the bag changes color — and so does the day.

Hook (0–3s): A red bag swings into frame. Blink, and it's not red anymore. Caption: "Same bag. Different day."

Built with Midjourney → OpenArt → Veo